Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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EVALUATION OF COMFORT AND ATTRACTIVENESS OF LIFE IN THE CITY (ON THE EXAMPLE OF KAZAN CITY)

Glebova I.S. 1
1 Kazan (Volga region) federal univercity
Proved that the process of urbanization, population concentration, scientific and economic potential in the largest cities - is the objective reality of the modern world. An important indicator for the choice of life in him is his appeal. Attractiveness of the area is part of a comfortable life, which reflects the degree of satisfaction of material, cultural and spiritual needs of man. Comfort can be measured using a set of objective indicators, taking into account the features of its own urban living. Consumers are not interested in the territory itself, and its value, which is determined by the basic characteristics: a set of tangible and intangible benefits, a unique area, adaptability territory. The article highlighted the parameters for evaluating the comfort and attractiveness of life in the city, are the results of a sociological survey conducted in the city of Kazan. Identified weaknesses in the development of the analysis of opinions of citizens and makes recommendations to address them.