science-review.ru
Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503
ISSN 2500-3410
ПИ №ФС77-57503
TO THE QUESTION OF DEVELOPMENT OF THE EVENT TOURISM AT THE LEVEL OF REGIONAL ECONOMIES
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Event tourism is seen by experts as an effective mechanism to create and promote a positive image of the region, so the development of event tourism at the regional level is becoming an urgent problem. Each region is trying to attract tourists, and interesting events can be that objects of attraction. In modern Russia there is sufficient tourist potential for the development of event tourism and almost each city is interesting for its events. For regional authorities organization and conduct of event management should act a stimulus for the development of tourism infrastructure to attract investors and raise the possibility of the tourism industry to a new level. The successful development of event tourism depends on the existing system of strategic planning of event management. Each event requires efficient organization and special conducts. An important task is to find effective forms of interaction between the different actors of the market in order to create attractive tourism products with the potential of the territory. Proper organization and consolidation of the efforts of all actors will contribute to the successful solution of problems of the region’s image formation.