Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

Personal portfolio

THE INTRA-MARKETING AS A FACTOR OF EFFICIENCY OF HIGHER EDUCATION

Ivashkevich T.V. 1
1 Financial University under the Government of the Russian Federation
One of the tools to increase the efficiency and competitiveness of the educational institution of higher professional education is inter-organizational marketing. The main categories of participants in the implementation of intra-marketing educational organizations are directly involved in the provision of educational services, performing the function of increasing the value of the service, and indirect participants, performing the function of support. The intra-marketing to the faculty requires tasks that can be performed using techniques borrowed from the external marketing, but applied to the participants of the domestic market. Content of the intra-marketing are the following components: communication, relationships, human resources, staff, jobs and positions. Marketing communications is the foundation on which to build long-term marketing effectiveness of the organization. Relationship marketing is increasing the importance of personality, personal contacts in the system of effective communication. The basis of marketing human resources is human capital. Marketing staff is aimed at ensuring the long-term organization of the staff. Effective means of influencing the behavior of the employee is to increase the attractiveness of the workplace. Position is a powerful tool for influencing the behavior of the worker.