Akmaeva R.I. 1
1 Astrakhan State University
Are the main factors of development of innovation entrepreneurship in Russian companies and are obstacles to this: administrative obstacles, corruption, lack of innovation infrastructure, etc. Consideration of modern principles and trends in innovation management methodology has allowed four of innovation in the evolution of the theory of innovation management. The focus of the fourth era of innovation, which should become the era of corporate leaders of innovators in business – «catalysts». They are using global infrastructure of a large company, the strength and reputation of an existing brand, efficient business processes, partnerships are virtually unique solutions to universal problems. Found that the «catalyst» to attract large corporations should provide appropriate conditions for creative people: greater autonomy, the opportunity to develop their skills and transform the world.