Zavoychinskaya I.G. 1
1 Vyatka State University
A strategy rise methods of economic competition is оne of the main direction present state politics of our country. At the same time we must bring up new personnel, who understands this state politics. In this article I analyze, how professional and morality trait people have influence on the quality of work. Morality regulate professional activity of people, also the sphere of the economic attitude about process of production, distribution and consumption materialistic and spiritual welfares. Professional problems of person are very important, because this sphere comprises the most part of the people life. University education plays the fundamental role in this process. Now many spheres professional activity of people have standards of the ethics behavior. Professional and morality trait people plays a great role in business. The combination of professional and morality trait people is a condition of success in improvement of economic activity as one institution, as the whole country and national economy.