Elsakova E.A. 1
1 Moscow Humanitarian-Economic Institute (North Branch)
The Article is devoted to the actual problem of ensuring market stability in challenging market conditions. This problem requires detailed research. In this article the author defines the concepts of «financial strategy» and «financial stability». And as financial strategy covers all aspects of the enterprise, it solves the task of ensuring the financial stability of the enterprise in market conditions. These define interaction between these concepts. Considerable attention in the article is devoted to the basic stages in the process of developing a financing strategy. The author comes to the conclusion that the important condition for the existence of the organization is developing implementation of a financial strategy that can effectively use the available financial resources, and, consequently, maintain financial stability of the enterprise at the proper level.