Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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VIEW AT MODERN APPROACHES POSITIONING CONTROL INNOVATIVE PRODUCTS

Drevetnyak N.S. 1
1 Perm National Research Polytechnic University. Russia
Studied in detail the positioning mechanisms of innovative products.The reasons impeding the implementation of national scientific and technical products. Performed a regression analysis of the two companies effectively use innovation. The basic principles for the development of an innovative product, which is a good start to the correct positioning.The analysis of the most successful product positioning innovative firms.Criteria for modern innovative product.Reflects modern features strategic positioning. Novelty and non-standard nature of innovative products, determines the specific methods of promotion and sales. Identification of marketing trends can be identified and their impact on the positioning. The main challenge in managing innovation - promoting innovation process, forecasting possible obstacles and finding ways to overcome them. Increased attention to innovation and innovation management is dictated by life of modern society, as the embodiment of innovation processes in new products and new technology are the basis of the socio-economic development.