Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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CONCEPTUAL APPROACH TO THE FORMATION AND DEVELOPMENT OF THE INNOVATIVE POTENTIAL OF THE ENTERPRISE

Vasyukhin O.V. 1 Pavlova E.A. 1
1 St. Petersburg National Research University of Information Technologies
The analysis of components of innovative management is conducted in the article. Introduces the concept of the system of managing the innovative potential of the industrial enterprise, which is based on a number of postulates. The starting point should be the motivation for the formation and development of the innovative potential of the enterprise. The authors convincingly proved the need for informed choice of rational directions of formation and development of the innovative potential and the planning of its content. Such a choice can be implemented in the process of strategic market segmentation, based on the analysis of the market environment of the industrial enterprise. The development of adequate organisation of the innovation potential will allow to ensure the timely adaptation of enterprises to changes of market environment. The authors substantiate the necessity of monitoring the level and prospects of development of innovative potential of the enterprise. Implementation of the proposed approach will allow to provide high competitive position of the enterprise in a strategic perspective.