Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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SYSTEM MODELS OF DECISION MAKING ABOUT COMPETITIVENESS OF INNOVATION ENGINEERING

Grigoreva A.P. 1 Grigoreva A.A. 2
1 Kuzbass State Technical University named after T.F. Gorbachev
2 Yurga Institute of Technology
The authors suggest the models for assessing the competitiveness of innovative engineering products (IEP): a model for forecasting the consumer’s preferences for IEP; a model for calculating fuzzy sets of alternatives of various competitiveness degrees at the early stages of research; integrated model for IEP competitiveness assessment with consideration to the stages of production, marketing and operation, the model for the rating assessment of alternatives. The paper considers the model for forming an expert committee involving fuzzy inference. Models have been developed on the basis of multi-criteria approach and of the theory of fuzzy sets. The proposed system models allows to cover all stages of the product life cycle. The output evaluation of the competitiveness of IEP in the early stages of product life cycle becomes the input information to assess the competitiveness of the subsequent stages of the product life cycle. There is the ability to handle high-quality information and transform it into a quantitative assessment, which is especially important in the synthesis of ideas and stages of marketing research.