Gorbunov V.N. 1
Oskina I.V. 1
Hanzhov I.S. 1
1 Penza State University of architecture and construction
The article describes the basic problems of forming the investment attractiveness of innovative projects and evaluate the effectiveness of the innovation process in the development of the regional building complex, the interrelation between different interests in innovative projects. Targets investment attractiveness include three large groups of goals on aspects of business: finance and investment, growth and development of innovative capacity, competitiveness. Choice of optimal investment strategies of innovative projects based on the principles of competitiveness, focus on the development of innovative, systematic approach and complexity of tasks, re-engineering, coordination capacity of the enterprise as a queuing system, a rational combination of universality and specificity of investment decisions.