Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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DIRECTIONS OF DEVELOPMENT OF INTERNATIONAL FRANCHISING IN LATIN AMERICA

Berdina M.Y. 1 Torosyan E.K. 2
1 Saint-Petersburg State University of Aerospace Instrumentation
2 Saint-Petersburg National Research University of Information Technologies
In this article Latin America considers as one of the most promising markets for the development of international franchising. The main macroeconomic on the goals of development of the region of Latin America. Show the development of franchising in the world and geographical regions presented. A forecast of the development of franchising in the coming year notes re USA and Russia was done. The expansion of foreign and national franchise networks in the leading countries of the region is considering. An assessment of the future development of franchising in the West provides with a view of the weight of U.S. franchisors. We have analyzed the development of franchising in the leading Latin American countries – Brazil, Mexico, Uruguay and others The conclusion did about the prevalence of trade and service franchise networks in the world in General and in Latin America in particular.