Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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FRANCHISING IN LATIN AMERICA: BRAZIL SUCCESS

Berdina M.Y. 1 Torosyan E.K. 2
1 Saint-Petersburg State University of Aerospace Instrumentation
2 Saint-Petersburg National Research University of Information Technologies
This article discusses Brazil, as one of the most dynamically developing markets in Latin America. The main macroeconomic indicators of the development of the Latin American region analyzed, showing positive growth and role of the region in general on the world stage. The development of franchising in the world and main geographical regions showed. It was analyzed the current state and development of franchising in Brazil by the main sectors of the economy. Authors did the conclusions about the more active development of franchising in Brazil compared with the GDP growth of the country. On the basis of statistical data was showed predominance of franchise networks Brazil in the sphere of services and retail trade. Authors showed directly franchise networks in comparison with foreign networks on the Brazilian market.T he main franchise brands Brazil, and their rating were illustrated.