science-review.ru
Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503
ISSN 2500-3410
ПИ №ФС77-57503
TRENDS IN SALES OF ENTERPRISE
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The notion of product marketing, examined the definition of «marketing» by various scholars. Sales activity is one of the most significant areas of industrial plant operation. The organization works in the marketing of the goods establishes a path of movement of the goods from the manufacturer to the consumer. Traditional channels of distribution, as a rule, consist of independent producer, one or more wholesalers and retailers. Each of them - an independent organization that aims to secure the maximum profit, even if it is at odds with the common interests of the distribution system, the interests of other participants. An important event in the development of distribution channels was the formation of horizontal, vertical and multi-channel marketing systems to replace the traditional marketing systems. Currently, both the one end of the chain of distribution (the manufacturers) and the other (y retailers) there is a desire to reduce the number of intermediaries. Major retailers are investing heavily in building their own distribution centers. Another trend in the distribution channels is to improve the transport component of the channel to reduce the retention and sale of goods, reduction in staff numbers, increase producer profits and quality of information on the movement of goods. Large companies, brand owners are moving towards the creation of their own distribution systems. Very important trend is to increase the channel width used by manufacturers with decreasing depth. The decrease is due to the depth reduce intermediate links, and the expansion of channels makes it possible to increase sales from new channels.