Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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CHARACTERISTICS MEDICAL AND HEALTH-IMPROVING TERRITORIAL LOCALIZED MARKET (BY THE EXAMPLE OF SANATORIUM-AND-SPA AREA IN BELOKURIKHA)

Lukyanenko V.N. 1
1 Novosibirsk State University of Economy and Management
The article describes the features of local branch markets in medical and health-improving service. One of the most used methods to determine the economic concentration is calculation of the Herfindahl – Hirschman index, that is rated in this article. The concentration degree in the medical and health-improving market in Belokuriha was calculated, on the bais of what it was concluded that there is a highly concentrated oligopolistic market, which was further confirmed by assessing competitive situation in the local market in Belokuriha developed on the base of analysis of opinions of the clients in sanatoriums, presented in dynamics over the period of the winter-summer 2012. The price behavior of health centers in the circumstances was considered and in consequence, is given the idea of impossibility of using the price competition elements and it is relevant the development of new techniques and methods of constructing competitive behavior in these markets.