Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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MULTI-FACTOR ADVERTISING INFLUENCE ON TARGETED INTERNET-AUDIENCE

Abdulov I.I. 1
1 Ulyanovsk State University
The submission was made by the author work on the dependence of the volume of sales and attendance resource online businesses from spending on different types of online advertising. With the help of statistical methods of estimation were constructed linear and non-linear models to describe this dependence. Also made ​​an attempt to include in the model of such a quality factor, as the position of the site in search engines for targeted key words. Based on a data obtained it was concluded that the most effective way of investment in online advertising for the enterprise, also identified the effect of delayed return on investment Non-linear models and models with distributed lags were build by the author. On the basis of the constructed model lag period was defined.