Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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MODEL OF THE COMPANY FOCUSED ON CLIENTS AND ITS USED IN THE REGIONAL MARKET OF TOURIST SERVICES

Koshurnikova Y.E. 1
1 Irkutsk State University
In article need and possibility of application of a customer focus is proved in the regional market of tourist services for increase of competitiveness of a regional tourist product. Marketing of relationship is considered at three levels – relationship with partners, relationship with employees and relationship with clients of the company. Determination of customer focus is given and its elements are presented: the understanding of clients, the education of employees, the training of employees, the remuneration of employees, the presence of the Chief Customer Officer, customer focus diagnostics, and the knowledge of buyers and the technologization. The functional model of the company focused on clients is presented, which includes 1) elements of customer focus, 2) the creation of loyalty of clients, 3) diagnostics of customer focus of the company.