Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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MARKETING ANALYSIS OF THE STATE AND FORECAST OF THE PHARMACEUTICAL MARKET DEVELOPMENT

Zdanovich М.J. 1 Stupina А.А. 1
1 Siberial federal university
The paper gives a comprehensive assessment of trends in the global pharmaceutical market at present stage and the forecast, based on statistical and structural analysis of the published global pharmaceutical market indicators; also the STEP-analysis methodology is used. The received results can be used as information and analytical base for the complex of measures on market relations in the system of the WTO development. The substantiation of the necessity of implementation of the strategic directions for the development, to improve the competitiveness of the domestic pharmaceutical market in the conditions of Russia entry in WTO. The substantiation of the necessity of implementation of the strategic directions for the development of the pharmaceutical industry, for the effective functioning of innovative activity of enterprises formation, competitiveness improvement of the home pharmaceutical market.