Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

Personal portfolio

NETWORKING AS A DRIVER FOR UNIVERSITY INNOVATIVE DEVELOPMENT

Eleneva Y.Y. 1 Elenev K.S. 1
1 STANKIN UNIVERSITY
Тhe article deals with the problem of universities networking and its impact on the universities innovative development. The universities strategic partnerships are overviewed as an instrument of adaptation to the stakeholders needs. The necessity of taking the leading role in processes of goal setting synchronizationis shown by the example of «Technical support of education center». The authors explain the necessity of using the marketing-communications approach towards networking processes and their evaluation. Furthermore, the authors conduct the pilot-study of the networking processes in innovatively-oriented Russian universities and provide the instruments for monitoring the strategic partnerships utilization level and the universities contribution to the networking stakeholders satisfaction.