Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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APPROACHES TO THE FORMATION OF A REGIONAL SYSTEM OF INDUSTRIAL MARKETING (ON MATERIALS OF KBR)

Alikaeva M.V. 1 Nalchadzhi T.A. 1 Yagumova Z.N. 1
1 Kabardino-Balkarian State University. H.M. Berbekov name
In article the basic directions of development of a regional marketing support system of industrial enterprises. The role and value of marketing activities of industrial enterprises, industrial marketing management entity in modern conditions.Analyzed regional specificity and peculiarities of the industrial complex of the CBD, which proposed a three-tier scheme of industrial marketing organization in the region, which will increase the quality of products, to strengthen the focus on domestic raw material base, to respond to innovation. As the main instrument for the implementation of a regional marketing benchmarking that allows you to create a monitoring system for industrial manufacturers. Is the purpose of the information policy of the CBD in the formation of the marketing space at the base of the unified system of State automated information resources.Creation of the single market must be carried out on the basis of information resources of enterprises in the region and on the basis of a unified system of State automated information resources.