Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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INNOVATIVE APPROACHES TO MARKETING RESEARCH OF THE LABOUR MARKET AND EDUCATIONAL SERVICES IN THE REGION

Gromova N.M. 1 Koltynyuk B.A. 2
1 SPK (f) of Novgorod State University
2 Sankt-Petersburg State University of Telecommunications.prof. Bonch-Bruevich Russia
In the general modernization of the Russian economy an important role in the interaction of labor markets of educational services is the organization of cooperation between educational institutions and employers, which requires additional market research, allows the development of an effective system for monitoring the labor market and to monitor changes in the structure of requirements to graduate employers, to implement innovative educational programs, as well as increase the level of motivation of teachers and students. Deficiency of the lack of competition in the staffing of the criterion which prevents effective implementation of innovative projects and the development of regional economy. In the new software tool for regional development is human resources management system. Based on the interaction of the subjects of the labor market and the education market (educational institutions, employers, executive agencies, municipal authorities, as well as graduates) can provide a highly competitive workforce. For effective interaction between the participants of the process it is advisable to carry out the reform of vocational education at all levels.