Scientific journal
Научное обозрение. Экономические науки
ISSN 2500-3410
ПИ №ФС77-57503

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STRATEGIC APPROACHES TO THE MANAGEMENT OF INNOVATION AND ENSURING THE EFFECTIVENESS OF THE BUSINESS IN THE BUSINESS ENVIRONMENT

Kim L.V. 1 Maksimyuk N.N. 1 Mescheryakov G.V. 1
1 «Novgorod state University named after Yaroslav the Wise
The article reveals the relationship of innovation management with the efficiency of business activities, where a special role acquires the need to ensure sustained development of the intellectual potential. Defined performance indicators of innovation in business structures, and also on the basis of an empirical analysis of the identified sources of innovation. The authors of the innovative infrastructure of the enterprise consists of a number of key modules that are built on the principle of the network, covering all subjects, the personnel of the enterprise, managers, consumers, external contractors and independent experts. The article reveals the essence of the creation of the modules. Justified algorithm implementation of the new strategy, which is built on the basis of controlling system in the structure of the information system, which provides the increase of efficiency and competitiveness of Russian business structures.